Don’t wait for growth. Create growth. — Let your copy make the sale.
If you feel frustrated by low conversions, you need a copywriter to:
✓ Capture your product’s value
✓ Boost your conversion rate
✓ Go beyond your marketing goals
Go beyond great design. Get great copy.
You’re frustrated because you’re not growing fast enough.
You know your product has value. You’ve seen how much prospects love the demo. If you could only get more of them to sign-up, you’d see a spike in sales. If only you could capture the value in words.
So, you tried. You added super-clickable headline templates to the blog. You thought if you got enough traffic, then your conversions would improve. Yet. . . you’re still hearing crickets.
Or worse, you outsourced your website to a content writer. This writer has no clue about your customer. Their copy reads like stale junk swiped from an industry-standard template. Now, you’ve wasted your money on yet more low-converting copy. You deserve better.
It’s not your fault none of it worked. You need a process to improve your conversion rate.
You need conversion copywriting. Conversion copywriting gives you a reliable, trusted process.
I hired Jay to write a whitepaper for our tech start-up in the learning and development space. She was exceptionally great to work with. Jay listens well and understands how to deliver on your vision while also contributing creative suggestions of her own to help the project along.
All her initial drafts and edits were delivered on time and I was really pleased with the result. Her writing is clear and sharp and she understands how to deliver marketing content that aligns with the audience and the objective of the piece. I would not hesitate to recommend her and look forward to working with her again.
Lauren Farrell, Content Marketing Manager at Synapse
Jay is an extremely knowledgeable and dynamic educator. It was evident from the first meeting and blog piece that she knows what she is talking about! She is professional, prompt and flexible which means so much to me as Oppida is a very new company. I look forward to an ongoing relationship with Jay as she brings a much needed perspective to the Oppida brand through a series of blogs. Thanks for finding us Jay!
Bianca Raby, Founder/CEO of Oppida
The Conversion Copywriting Process
Step 1: Voice of Customer Data
At the start, I take a deep dive into your customer. I mine reviews, surveys, testimonials, forums, and anywhere I can find them chatting about their problems. And, more importantly, how your product solved their problems. I’ll even interview them to find out why they picked you and why you continue to rock their world.
Step 2: Writing High-Converting Copy
The voice-of-customer data provides me with the information I need to write high-converting copy. I take all the knowledge I have about human decision-making on the web. And, I put it into your copy. At the end, you’ll have the best fit copy for your audience.
Step 3: Testing and Optimizing
Conversion copywriting isn’t your best guess. Instead, you run tests of your copy. Your testing shows you which piece of copy will perform better. Or, at the very least, we’ll see if the new copy outperforms the last.